Variety Magazine Reveals Apple’s 24-hour Movie Rental Plans
According to the Hollywood magazine Variety, Apple plans to introduce movie rentals as short as 24 hours that become “unplayable” afterwards using a flexible pricing system that will cost $5 each for new releases and $2 each for older titles.
Variety also reports that FOX and Disney are already supporting this plan while Lionsgate, MGM, and Paramount could also join iTunes soon. The possible date for the introduction of this new service is cited as next month at Macworld 2008 in San Francisco.
If true, the catalog of titles that those 5 major movie studios bring to the table plus iTunes software’s smooth and integrated downloading experience could spell major trouble for the likes of Blockbuster and Netflix.