Source: iPod Shuffle replacements due ‘soon’
I have some exciting news about new iPods on this Thanksgiving eve. My insider has confirmed to me that Apple will ditch the iPod Shuffle and introduce a similarly dimensioned player with a screen in capacities of 1 and 2 GB. The all-aluminum case will remain although it will look more in keeping with the rest of the iPod line. Asked about the screen, I was told that a 2 color OLED is in the cards. The click-wheel is apparently smaller than the current generation Shuffle. Price-wise, the new player was described as being “very competitive” which I take it to mean significantly below the current 1 GB $79 Shuffle.
We also talked about the time frame for this release and it seems that Apple is keen to introduce the new players in Q1 ’08 in order to soften the blow from seasonally slow post holiday iPod sales. This would also confirm that Shuffles have a product lifetime of about 16-20 months which has proven to be the case so far.
Pictured above is an artist’s rendition of what this new player from Apple might look like based on what we know so far.